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拍品真伪成艺术品电商最大痛点
2017-11-13 15:17:20   来源:北京商报    点击:


  对于艺术品电商而言,客户的群体市场定位、服务方式、投资理念等诸多方面都迥异于传统。作为传统的线下拍卖企业,转做线上艺术品拍卖企业需要平衡市场定位和服务方式的转变;越来越多的综合类电商也开始利用其高访问量的优势打造艺术品拍卖频道,尽可能地让线上拍卖满足大众艺术品消费的习惯。除了PC端的艺术品电商外,移动互联网的广泛应用也为艺术品电商提供了新的渠道,如何吸引更多的消费者参与到线上艺术品交易中来和保证拍品质量成了艺术品电商企业不容忽视的问题。“2017中国艺术品电商秋季峰会”邀请到多家艺术品电商平台的操盘手,对艺术品电商市场中的“痛点与卖点”进行深入解读。

  谢晓冬 在艺App创始人、首师大客座教授

  技术升级才能迎来艺术品电商爆发

  YISHUPINDIANSHANGCONGDAFANGXIANGLAISHUOSHICHENGLIDE,DANSHICONGTADEXINGTAISHANGLAIJIANG,TASHIYIGEDUOYUANHUADE。BIRUYOUCHUANTONGYISHUJIGOUZIYINGDEXINGTAI,YOUDISANFANGDEXINGTAI,YOUSHANGCHENGDEXINGTAIDENG。DANSHITASHIBIHUISHEJIDAOLIANGGEWENTI,YISHIRUGUODINGWEIYUXIAOFEIDUANDEHUA,YEXUPAIMAIBUSHIZUIHAODEXINGSHI。ERSHIRUGUODINGWEIYUTOUZIDUANDEHUA,JIUYAONULICHENGWEIYIJIAZHENZHENGDEPAIMAIGONGSI,XUYAOZUGOUDEZHUANYEDUHEKEHUQUN。JISHUDEJINYIBUSHENGJI,JIANGDILEZHENGGEXINGYEDECHENGBEN,JIUXIANGWEIXINDECHUXIANGAIBIANLEMEIGERENDEGOUTONGFANGSHIHEGOUTONGXIAOLV。YEXUYOUYITIAN,SUIZHEJISHUDEJINYIBUSHENGJI,SHIDEMEIYIGESHANGJIAHUOZHESHUOCONGYEZHE,YIJISHUGENGDIDEFANGSHICANYUJINLAI,DENGDAONEITIAN,WOJUEDEYISHUDIANSHANGHUIYINGLAISHIZHIXINGDEBAOFAXINGSHIKE。

  YISHUPINDIANSHANGZUIGUANJIANDEWENTIJIUSHIYAOJIEJUEXIAOFEIZHEXINXINDEWENTI,ZHIYOUJIEJUELEXIAOFEIZHEDEXINXINCAINENGXIYINGENGDALIANGDEYONGHU,WOJIANXINYISHUZHEIYIXINGYEHUIYUQITAXINGYEYIYANG,ZUIZHONGYEYAOHULIANWANGHUA。

  李春林 荣宝斋在线执行董事

  “交易+内容+数据”创新服务方式

  YINWEISHEJIDAOBAOZHENDEWENTI,SUOYIMUQIANRONGBAOZHAIZAIXIANZHIZUODANGDAIYISHUPIN,XIANSHANGPINGTAIDEJUEDABUFENYISHUPINDOULAIZIYUYISHUJIABENREN,DANGRANYEHUIXIANGHUALANGHEJIGOUKAIFANG,DANSHIZAIKAIFANGDEJICHUSHANGDOUHUIJINXINGYANGEBAGUAN。RONGBAOZHAIJIANSHOUPINZHIPINPAI,JIANCHIZHUANYEXINGYUXIANSHANGDEYISHUPINBAOZHEN。DUIYUMAIJIALAISHUO,WOMENYEYOUXIANGYINGDEMAIJIACHUFAJIZHI,ZHEIYIXILIEJIZHIDESHELIDOUSHIWEILEBAOZHENGPINZHI,YESHIDUIRONGBAOZHAIZHEIGEPINPAI300NIANDEJIANSHOU。SHIJISHANG“YISHUPIN+HULIANWANG”BINGBUJINJINZHISHIJIAOYI,HAIYOUHENDUOXUANCHUANTUIGUANGDEZUOYONG,WOMENDUIXIANSHANGPINGTAIDEDINGWEISHI“JIAOYI+NEIRONG+SHUJU”,YISHIJIAOYI,JITONGGUOXIANSHANGBAYISHUPINMAICHUQU;ERSHIJIANCHINEIRONG,JIUSHIDUIYISHUJIADEXUANCHUANTUIGUANG,TONGGUONEIRONGXIYINGENGDUODEGONGZHONGCANYUJINLAI,HUOXUCANYUZHEBUYIDINGSHIMAIJIA,DANTONGGUONEIRONGXIYINDAZHONGCANYUJINLAI,YOUYITIANJIUKENENGHUIZHUANHUAWEIMAIJIA;SANSHISHUJU,TONGGUOXIANSHANGDESHUJUJILEI,RANGYISHUPINDEJIAGEGENGGONGKAI、TOUMING,RANGGENGDUODEZANGJIAGANYUZAIXIANSHANGJINXINGJIAOYI。

  王铮 当当文玩拍卖总经理

  利用大数据筛选潜在用户

  WENWANPAIMAIBAOKUOWENCHUANG、SHOUGONGYIPIN、GONGYIPIN,ZHEIXIEPINLEISHIWOMENYIHOUXIWANGJIEZHUTUSHUYONGHUDEYOUSHIZHUYAODAZAODEPINPAILUXIAN,BAOKUOWEILAIYAOTUIGUANGDEYIXIEXIANXIASHITISHUDIANDENG,DOUSHIWEILAIWOMENDUIWENHUABANKUAIDEBUJU。

大牛时代官方网址  DANGDANG18NIANLAIJILEILE2YIDUODEZHUCEYONGHULIANG,DANWOMENDEYONGHUKENENGPINGCHANGJIECHUYISHUPINPAIMAIDEQUDAOHENSHAO,WOMENXUANZELEYIGEBIJIAOTIEJINTUSHUYOUSHIDEFANGFA:CONGDANGDANGXIANYOUDEDASHUJUYONGHUFENXISHANG,DUIFUHEDINGWEIDEQIANZAIYONGHUJINXINGTUIGUANG。

大牛时代官方网址  DANGDANGWENWANPAIMAIZI2YUESHANGXIANYILAI,JIAOYIEZHONGPAIMAIJINZHAN60%ZUOYOU,35%-40%DEJIAOYIELAIZIYUSHANGCHENGDEDINGJIAXIAOSHOU。QISHIDUIYONGHULAISHUO,YISHUPINKENENGSHIPAIMAIDEHUOSHIDINGJIAXIAOSHOUDE,ZAIDADUOSHUXIAOFEIZHEYANZHONG,YISHUPINPAIMAIYUDINGJIAXIAOSHOUMEIYOUNEIMEYANGEDEQUFEN。ZAIJIASHANGDAZHONGLEIDIANSHANGJINGCHANGZUOYIXIEHUODONGHUIYOUYIXIELIULIANGDEYOUSHI,SUOYIDINGJIALEIDEXIAOSHOUZAIWOMENZHEILIZHANBIJIAODADEFENE。

  韩颖 库拍COO

  分享式拍卖调动用户积极性

大牛时代官方网址  KUPAIZHIJINYIJINGYUNYINGLEYINIANZUOYOUDESHIJIAN,MUQIANJILEILE1000DUOJIADEYISHULEIJIGOU,YIJI100DUOJIAPAIMAIXINGDECANYU,BINGWANCHENGLE2WANDUOJIANYISHUPINDEPAIMAIJIAOYI。WOMENTUICHUDE“CHUJIAJIZHUAN”JIZHI,JIFENXIANGSHIPAIMAI,HEXINJIUSHIMEIYIWEICANYUPAIMAIDEYONGHU,CHENGGONGCHUJIADOUKEYIDEDAOXIANGYINGDEHONGBAO,ZHEIJIAOXIANXIAPAIMAIYOUYIGEBIJIAODADECHUANGXIN,YINWEIGUOQUDAJIAQISHIDOUHUODUOHUOSHAOCANYUGUOXIANXIAPAIMAI,ZUIZHONGJIUSHIJINGPAICHENGGONGDERENHUIDEDAOPAIPIN,CANPAIRENZAIGUOCHENGZHONGZHISHIXIANGSHOUDAOLEJUPAIDELEQU,SHENMEDOUMEIYOUDEDAO。TONGGUOZHEIYANGDEJIZHI,YONGHUZAICANYUGUOCHENGZHONGJIUFEICHANGYOUYOUXIGAN,YEGENGYUANYIJINXINGFENXIANG,RANGGENGDUODEYONGHUCANYUDAOPAIMAIDEGUOCHENGZHONG。DUIYUYISHUPINDEZHENBIE,KUPAITUICHULINGWAITUIJIANRENJIZHI。WOMENYAOQINGXINGYENEIZHUANJIAXUEZHEDUIPAIPINJINXINGTUIJIAN。DUIYUSHOUZANGAIHAOZHELAISHUO,ZAICANPAIDETONGSHIXIANGSHOUDAOLEQU,YIJIZHUANJIADUIPAIPINDEJIEDU,YETISHENGLECANPAIZHEDEWENHUAYISHUJIANDINGSHUIPING。

  范友振 雅昌电商运营总监

  无条件退货为艺术品保真

大牛时代官方网址  XIANZAIYISHUPINDIANSHANGDEHENDUOTONGDIANZAIWOKANLAIDOUSHIXINZENGYONGHUHEXINZENGLIULIANGDELAIYUAN,RENHEYIJIANYISHUPINWULUNSHIAIHAOHAISHIXIAOFEI,PEIYANGDEGUOCHENGSHIFEICHANGFUZADE。WULUNSHISHIJIAN、JINQIAN,HAISHIZHISHIDOUXUYAOTONGBUTIGAOCAINENGDADAOYISHUPINXIAOFEIHUOSHIYISHUPINTOUZI。SUOYIXINZENGYONGHUZHEIYIBUFENDEPEIYANGMUQIANZHISHAOSHIYACHANGYUDAODEYIGEHEXINWENTI。WOMENJIANLIYACHANGDIANSHANGPINGTAIYUANBENDECHUXINJIUSHIWEILEJIANGDIPAIMAIGONGSIDECHENGBEN,ZENGJIATAMENDEXINZENGLIULIANG。ERXIANZAIYIXIEYISHUPINDIANSHANGYUDAODEZHENWEIWENTI,QISHIZUOWEIYACHANGLAIJIANG,DAOSHIHENJIANDAN。SUOYOUDESHANGJIA、SHANGPIN,WOMENDOUBIXUYAOQIUWULIYOUDETUIHUO。MAIJIATONGGUOWOMENDEPINGTAIMAIDAODERENHEYIJIANYISHUPINDOUKEYIRENYIFAQITUIHUO,WOMENYEHUIQIANGZHIWOMENDESHANGJIAJINXINGTUIHUO,BAOZHENGMAIJIADEXUQIU。

  其实艺术品和互联网这两个行业都有各自的发展规律。要把艺术品电商做好,必须同时满足这两个行业的规律才能走得远走得长。
 


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